FORGE
← Partner program Roofing & Remodeling OS — ready-made content

Everything to promote this, with almost zero work

Swap YOUR-NAME into the links below for your own tag. Every script leads free tool → paid system, never a hard pitch.

https://forge-engine-production-58cc.up.railway.app/tools/roofing-lead-profitability-calculator?utm_source=YOUR-NAME&utm_medium=partner&utm_campaign=forge-partner
https://forge-engine-production-58cc.up.railway.app/products/cmsulven80009p501q3iler00/page?utm_source=YOUR-NAME&utm_medium=partner&utm_campaign=forge-partner
TikTok scripts (5)

Short-form, talking-head or voiceover

1. "You might be paying $150 for a lead that's losing you money. Here's the math." Walk through the break-even formula on screen. "[link] — free calculator, 10 seconds."
2. "Close rate isn't the number that matters. Cost per booked job is." Compare two lead sources side by side.
3. "There's a maximum you should ever pay per lead. Most contractors don't know their number." End on the free calculator.
4. "Storm leads close at 50-60%. Google Ads leads close at 3-7%. Are you pricing your spend accordingly?" Quick comparison hook.
5. "Referral leads are 'free' — but are you actually tracking their value?" End on the free tool.
YouTube Shorts scripts (5)

Under 60 seconds, vertical

1. Live calculator run — plug in realistic numbers for a Google Ads lead source on screen, show the "you're losing money" verdict.
2. Lead source showdown — referral vs. paid-ad vs. storm-canvassing on cost-per-booked-job, not just close rate.
3. "What's your break-even?" — ask viewers to guess before revealing the formula.
4. Real spreadsheet scroll — the Lead Source ROI Tracker with the blended total row.
5. "The $300 lead trap" — why a high-close-rate lead source can still lose money if it's expensive enough.
Long-form YouTube concepts (3)

8-15 minutes

1. "The Lead-Source Math Every Roofing Contractor Should Know" — full break-even formula derivation with real numbers, ending in the free calculator and full system.
2. "I Ran the Numbers on My Lead Sources — Here's What I Found" — walkthrough using the free calculator across several hypothetical sources.
3. "Close Rate vs. Cost Per Booked Job: The Difference That Costs Contractors Money" — technical breakdown for a contractor-marketing or sales-manager audience.
Newsletter placements (3)

Subject line + short body

Subject: "The lead-source math most roofing contractors skip" Body: short break-even explainer, link to the free calculator.
Subject: "Why your best-converting lead source might still be a bad deal" Body: cost-per-booked-job angle, link to free tool.
Subject: "A 60-second test: is your most expensive lead source actually profitable?" Body: curiosity-led, direct to free calculator.
Facebook/community educational posts (3)

For contractor groups/communities

1. "Quick math for anyone buying leads: job value x close rate x margin % = the most you should ever pay per lead. Free calculator does this for you: [link]"
2. "Real talk — a high close rate on expensive leads can still lose you money. Cost per booked job is the number that actually matters. [link]"
3. "If you're not tracking referral close rate the same way as paid leads, you're probably undervaluing your best channel. Free tool to check: [link]"
Email placements (3)

To a contact, client, or list segment

Subject: A free calculator for your lead sources Body: "Quick tool — plug in job value, close rate, margin, and cost per lead, find out in 10 seconds if that source is profitable: [link]"
Subject: The number that tells you the max you should pay per lead Body: break-even formula explainer, link to free tool.
Subject: Storm leads vs. Google Ads vs. referrals Body: cost-per-booked-job comparison angle, link to free tool, full system mentioned as optional next step.