Instilus — turning intelligence into real-world outcomes
← Partner program Roofing & Remodeling OS — ready-made content

Everything to promote this, with almost zero work

Swap YOUR-NAME into the links below for your own tag. Every script leads free tool → paid system, never a hard pitch.

https://www.instilus.com/tools/roofing-lead-profitability-calculator?utm_source=YOUR-NAME&utm_medium=partner&utm_campaign=forge-partner
https://www.instilus.com/products/cmsulven80009p501q3iler00/page?utm_source=YOUR-NAME&utm_medium=partner&utm_campaign=forge-partner
TikTok scripts (5)

Short-form, talking-head or voiceover

1. "You might be paying $150 for a lead that's losing you money. Here's the math." Walk through the break-even formula on screen. "[link] — free calculator, 10 seconds."
2. "Close rate isn't the number that matters. Cost per booked job is." Compare two lead sources side by side.
3. "There's a maximum you should ever pay per lead. Most contractors don't know their number." End on the free calculator.
4. "Different lead sources close at very different rates. Are you pricing your spend accordingly?" Quick comparison hook using your own numbers.
5. "Referral leads are 'free' — but are you actually tracking their value?" End on the free tool.
YouTube Shorts scripts (5)

Under 60 seconds, vertical

1. Live calculator run — plug in realistic numbers for a Google Ads lead source on screen, show the "you're losing money" verdict.
2. Lead source showdown — referral vs. paid-ad vs. storm-canvassing on cost-per-booked-job, not just close rate.
3. "What's your break-even?" — ask viewers to guess before revealing the formula.
4. Real spreadsheet scroll — the Lead Source ROI Tracker with the blended total row.
5. "The $300 lead trap" — why a high-close-rate lead source can still lose money if it's expensive enough.
Long-form YouTube concepts (3)

8-15 minutes

1. "The Lead-Source Math Every Roofing Contractor Should Know" — full break-even formula derivation with real numbers, ending in the free calculator and full system.
2. "I Ran the Numbers on My Lead Sources — Here's What I Found" — walkthrough using the free calculator across several hypothetical sources.
3. "Close Rate vs. Cost Per Booked Job: The Difference That Costs Contractors Money" — technical breakdown for a contractor-marketing or sales-manager audience.
Newsletter placements (3)

Subject line + short body

Subject: "The lead-source math most roofing contractors skip" Body: short break-even explainer, link to the free calculator.
Subject: "Why your best-converting lead source might still be a bad deal" Body: cost-per-booked-job angle, link to free tool.
Subject: "A 60-second test: is your most expensive lead source actually profitable?" Body: curiosity-led, direct to free calculator.
Facebook/community educational posts (3)

For contractor groups/communities

1. "Quick math for anyone buying leads: job value x close rate x margin % = the most you should ever pay per lead. Free calculator does this for you: [link]"
2. "Real talk — a high close rate on expensive leads can still lose you money. Cost per booked job is the number that actually matters. [link]"
3. "If you're not tracking referral close rate the same way as paid leads, you're probably undervaluing your best channel. Free tool to check: [link]"
Email placements (3)

To a contact, client, or list segment

Subject: A free calculator for your lead sources Body: "Quick tool — plug in job value, close rate, margin, and cost per lead, find out in 10 seconds if that source is profitable: [link]"
Subject: The number that tells you the max you should pay per lead Body: break-even formula explainer, link to free tool.
Subject: Storm leads vs. Google Ads vs. referrals Body: cost-per-booked-job comparison angle, link to free tool, full system mentioned as optional next step.