Know What Your Business Is Worth — Before You Pay Someone Else To Tell You
A real, computed valuation model and sale-readiness assessment for small business owners planning to sell in the next 6–36 months — not another free checklist.
- Instant digital download
- Secure checkout via Stripe
- One-time purchase, no subscription
What's actually going wrong
Business owners preparing to sell typically pay $15,000 to $150,000+ to brokers and exit-planning consultants just to get organised — normalise their EBITDA, understand what their business might be worth, and assess whether they're actually ready to go to market. Free checklists exist but only provide task lists, not real financial modelling, leaving a genuine gap between free-but-shallow and expensive-but-full-service.
What Business Sale Readiness & Valuation Toolkit does
A real, computed valuation and sale-readiness workbook plus a complete written guide — get organised and understand your numbers before paying a professional, for a fraction of the cost of the alternative.
You're a small business owner, roughly $500K to $5M in annual revenue, and selling your business is a real possibility in the next 6 to 36 months — not urgent, but no longer hypothetical either. You want to understand your own numbers before you pay someone else to explain them to you.
Everything included with Business Sale Readiness & Valuation Toolkit
- What this toolkit does
- What this toolkit is not
- How to use the workbook — step by step
- What each calculation means
- EBITDA normalisation, explained honestly
- How valuation multiples affect the outcome — and why the default multiples are a starting point, not an answer
- What the readiness assessment means
- How to prepare for an adviser conversation
- Limitations — read this before you rely on anything in this toolkit
- Where professional advice is required
From purchase to using it this week
- 1Buy — secure checkout via Stripe, instant confirmation.
- 2Download the real workbook and the full written guide immediately.
- 3Enter your own numbers — every input is clearly marked, every calculation updates automatically.
- 4Bring your Adviser Prep Summary to your first real conversation with a broker, accountant, or M&A adviser.
This does not replace a professional valuation, an accountant, a business broker, or an M&A adviser — and it is not legal, accounting, tax, or regulated financial advice. It's a preparation tool: it gets your numbers and your story in order before you pay for professional help, using calculations you can inspect and verify yourself.
Built for
Small business owners (roughly $500K-$5M annual revenue) considering selling their business within 6-36 months
Not the right fit if
This is a self-implemented spreadsheet-and-guide system — not done-for-you software, not a subscription, and not a substitute for professional legal, tax, or medical advice.
One-time purchase, $499. No subscription.
$499 is a small fraction of what business brokers (minimum fees typically $15,000–$50,000) or exit-planning consultants ($10,000–$150,000+) charge for full engagements — this gets you most of the way to being organised, on your own time, before you need to pay for either.
Your download link will appear here after purchase.
Frequently asked questions
What is this?
A digital toolkit: a real Excel workbook that computes your normalised EBITDA, models three valuation scenarios with a full sensitivity table, and scores your sale-readiness across 10 real areas — plus a written guide explaining every calculation and how to use it.
How much does it cost?
One-time purchase, $499. No subscription.
Who is this for?
Small business owners with roughly $500K–$5M in annual revenue who are seriously considering selling within the next 6 to 36 months, and want to walk into their first conversation with a broker or adviser already knowing their real numbers.
How do you know this solves a real problem?
Business brokers typically charge 8-12% of sale price with minimum fees of $15,000-$50,000, and dedicated exit-planning consultants charge $10,000-$150,000+. Owners routinely pay this much just to get organised — this toolkit gets you most of the way there yourself, for a fraction of the cost, before you ever need to pay for either.
Why would I pay $499 when free exit-planning checklists exist?
Free checklists give you a task list. This gives you a real, computed financial model — your actual normalised EBITDA, three valuation scenarios with a sensitivity table, and a weighted readiness score, all driven by genuine Excel formulas that update as you enter your numbers. The reason owners pay advisers $10,000+ is precisely because the calculations matter, not just the task list.
Is this a professional valuation?
No. It is explicitly labelled indicative and preparatory throughout, both in the workbook and the guide. A real valuation requires a qualified professional who can verify your numbers and apply real market judgement. This toolkit exists to make that professional's time — and your money — go further.
What if I'm not ready to sell for a few years?
That is exactly who this is for. The Readiness Assessment is designed to be used well before a sale, specifically so you have time to fix the things it flags — owner dependency, customer concentration, documentation — while you still can.
Do I need Excel?
Any spreadsheet software that opens real .xlsx files and supports standard formulas works — Excel, Google Sheets, and LibreOffice Calc have all been considered in how the file is built.