Your P&L Says You're Profitable. Your Cash Flow Says Otherwise.
A step-by-step guide to calculating Agency Gross Income, utilisation, and realization rate so you know exactly which clients and projects are actually making you money.
- Instant digital download
- Secure checkout via Stripe
- One-time purchase, no subscription
What you receive: A working .xlsx spreadsheet with live formulas, plus the written guide that shows you how to run it — instant download after checkout.
Exactly what arrives: One .zip file containing deliverable.md — the written guide — and agency-financial-operating-system.xlsx.
Instant delivery: your files appear on this page as soon as Stripe confirms payment, and the link is emailed to you as well.
Check it before you pay: read the contents list — it names every part of the file. If what you need is not on that list, it is not in the file.
- Secure checkout by Stripe. Instilus never sees or stores your card details.
- One-time purchase. There is no subscription and no recurring charge.
- You ask for immediate access at checkout, so the 14-day cancellation right ends when access begins (Terms, section 6). That is why the contents list above is the thing to read before you pay.
- If what arrives is not what this page describes, email astarsupply@gmail.com and we will put it right or refund you in full. Your statutory right to digital content that is as described is not affected.
- Sold by Instilus, a trading name of A Star Supply — the full trading address is in the footer of this page.
Everything included with Financial Operating System for Marketing & Creative Agencies
- Setup & Instructions
- Agency Dashboard & KPIs
- Revenue, AGI & 12-Month Forecast
- Client Profitability Ranking
- Project & Retainer Profitability
- Utilisation & Capacity Planning
- Labour & Contractor Cost Rates
- Gross Margin & Delivery Margin
- Cash-Flow Forecast & Owner Compensation
- Break-Even & Hiring Scenario Planner
- Monthly Financial Review Checklist
- The Weekly Financial Rhythm
- How to Identify an Unprofitable Client
- How to Identify a Margin Problem
- Capacity & Hiring Decisions
- Cash-Flow Decision-Making
From purchase to using it this week
- 1Buy — secure checkout via Stripe, instant confirmation.
- 2Download — get the real spreadsheet and the full written guide immediately.
- 3Follow the guide — work through all 16 sections in order, each one a real, usable part of the system.
- 4Use it — built to run every week, not to be read once and closed.
Built for
Owners and principals of project- or retainer-based marketing and creative agencies running roughly 5-40 staff and $500K-$5M in annual AGI/revenue
Not the right fit if
This is a self-implemented spreadsheet-and-guide system — not done-for-you software, not a subscription, and not a substitute for professional legal, tax or accounting advice.
One-time purchase, $299.
Your download link will appear here after purchase.
Delivered instantly after checkout. If something has gone wrong with your order, the receipt Stripe emails you is the fastest way to reach us — every refund request is reviewed case by case. See our full terms.
Frequently asked questions
What is this?
This is a written guide — not software — that walks agency owners through calculating Agency Gross Income (AGI), staff utilisation, realization rate, and per-client profitability using their existing QuickBooks or accounting exports. It includes worked formulas, a monthly checklist, and templates you can rebuild in a spreadsheet.
How much does it cost?
One-time purchase, $299.
Who is this for?
Owners and principals of project- or retainer-based marketing and creative agencies with roughly 5-40 staff and $500K-$5M in annual AGI or revenue who need to see past gross revenue to know which clients and cash timing actually keep the business healthy.
How do you know this solves a real problem?
It is listed, item by item, in “Everything included” above — that list is the product, not a summary of it. Read it before you pay: if what you need is not on the list, it is not in the file, and you should not buy this.
Ready to put Financial Operating System for Marketing & Creative Agencies to work?
Buy now — $299.00Related products
Other Instilus products built for the same kind of work. Each is a separate one-time purchase.
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